Thursday, November 7 • 12:30 - 13:00
Let's Play... Music! Is Music About to Have its Live Streaming Moment?

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In 2018, 77% of German internet users aged 14+ watched films, TV shows or other videos as streams online. In the gaming industry, Twitch has become a powerhouse: more than 500,000 gamers broadcast streams each day to a vast audience of millions. Twitch has recently encouraged its users to branch out: in  May, Twitch Sings - a karaoke platform for “endlessly watchable livestreaming vocal performance” - was launched. It's the platform's first foray into music-oriented content - but it won't be the last. So what changes could Twitch Sings, and platforms like it, bring to the music industry?

Jannik will talk about the potential of live streaming platforms, reasons for the success of the livestreaming paradigm and the power of Twitch in elevating music content in a connected, multi-user environment.

Hybrid Music Lab is a project organized by the Berlin Music Commission - the Berlin music industry’s main network and carried out on behalf of the Senate Department for Economics, Energy and Public Enterprises as part of the Berlin state initiative "Projekt Zukunft" and funded by the European Union (European Regional Development Fund). 

avatar for Jannik Huelshoff

Jannik Huelshoff

Head of DACH partnerships & content, Twitch (Amazon)
Jannik is currently heading up content partnerships in the DACH and CIS region at Twitch. His current and previous experience - having previously founded the digital hub of Germany’s largest public broadcaster (ZDF) and worked in various functions for Google across Europe and the... Read More →

Thursday November 7, 2019 12:30 - 13:00 CET
  1 LOFT