Most Wanted: Music 2019

A great digital marketing campaign has three main elements: Strategy, Content and Performance. This info-packed session will focus on the latter, and help you get the most out of your online marketing budget. Anna will deliver a step-by-step guide to campaign creation with Facebook Ads Manager, and share an example performance report that reveals the most important KPIs of a digital marketing campaign.

Hybrid Music Lab is a project organized by the Berlin Music Commission - the Berlin music industry’s main network and carried out on behalf of the Senate Department for Economics, Energy and Public Enterprises as part of the Berlin state initiative "Projekt Zukunft" and funded by the European Union (European Regional Development Fund).