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Thursday, November 7 • 14:00 - 14:55
Digital Marketing Opportunities in the Age of Streaming

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The main streaming platforms used across global markets are where the world’s music fans come to discover and listen to music. They have transformed the global industry from one focused on ownership and selling music as a product, to one access and attention are key. What are the current global streaming trends and how do they impact the way we market artists today? How does podcasting fit into the streaming ecosystem and how can artists leverage this medium?

Hybrid Music Lab is a project organized by the Berlin Music Commission - the Berlin music industry’s main network and carried out on behalf of the Senate Department for Economics, Energy and Public Enterprises as part of the Berlin state initiative "Projekt Zukunft" and funded by the European Union (European Regional Development Fund). 

Speakers
avatar for Marlen Huellbrock

Marlen Huellbrock

Marketing Executive, Music Ally
Music Ally has been a trusted, independent source of news and insight for the global music industry for nearly 20 years. We’re constantly curious about the ‘new and next’ of the music industry and have been providing training and workshops to major labels, indies, managers and... Read More →



Thursday November 7, 2019 14:00 - 14:55 CET
3 RESTAURANT