Most Wanted: Music 2019

Imagine a future where simply exchanging data across the European music industry is possible. The European music ecosystem is highly fragmented, diverse and complex, with lots of SME businesses. This fragmentation is not only on the creative side: different countries and different work areas - labels, distributors, publishers, promoters, venues etc. - all use highly specialised tools. It means that cross-sector, cross-border data sharing and analysis can be difficult and slow - and there’s a demand for an easy, immediate data flow, which would result in immediate gains in efficiency and understanding of the market.

This is a fascinating session for anyone who uses tools for CRM, accounting, repertoire- , file- or rights-management, sales and distribution, royalty processing, or promotion and impact analysis in the music industry. This talk will explain the "Connecting the Tools” project, which aims to improve the connection between the IT systems and services in your daily work processes - building a decentralised and flexible pool of specialised music business applications.

Hybrid Music Lab is a project organized by the Berlin Music Commission - the Berlin music industry’s main network and carried out on behalf of the Senate Department for Economics, Energy and Public Enterprises as part of the Berlin state initiative "Projekt Zukunft" and funded by the European Union (European Regional Development Fund).