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value of music [clear filter]
Wednesday, November 6
 

11:00 CET

What is the Real Value of Music?
Hint: It's not captured in a 99 cent download or a fraction of a penny stream.

In this keenly-anticipated talk, Scott - a key innovator in the digital music business over several decades - updates our thinking on the tricky concept of "value" in a time when it has quickly changed out of all recognition.

Hybrid Music Lab is a project organized by the Berlin Music Commission - the Berlin music industry’s main network and carried out on behalf of the Senate Department for Economics, Energy and Public Enterprises as part of the Berlin state initiative "Projekt Zukunft" and funded by the European Union (European Regional Development Fund). 

Speakers
avatar for Scott Cohen

Scott Cohen

Chief Innovation Officer, Recorded Music, Warner Music Group
Scott Cohen is Chief Innovation Officer, Recorded Music, Warner Music Group. Scott works closely with Warner’s senior management team to help chart the long-term course of the company at the intersection of music, technology, and culture.A prominent public speaker and lecturer... Read More →




Wednesday November 6, 2019 11:00 - 11:20 CET
1 LOFT
  1 LOFT

11:25 CET

Make Me Sustainable! (But Where Do I Start?)
Viele Menschen in der Live-Musikindustrie haben den Wunsch, ihre Veranstaltungen nachhaltiger zu gestalten - aber wo beginnt man in einer komplexen Branche mit so vielen Variablen? Dieses Panel wird Ihre Praxis in der Musikindustrie verändern und Ihnen konkrete Schritte in Richtung der eigenen Nachhaltigkeit aufzeigen.


Speakers
avatar for Holger Jan Schmidt

Holger Jan Schmidt

YOUROPE (the European festival associaltion) & TAKE A STAND
Holger Jan Schmidt is one of Europe’s main networkers on festivals and sustainability. He is co-initiator and steering committee member of the pan-european think-tank GO Group (Green Operations Europe) and the anchorman for green issues of Yourope (the European Festival Association... Read More →
avatar for Jeannine Koch

Jeannine Koch

Director, re:publica
Jeannine Koch, a certified media consultant and Berlin native, started to deal with (digital) media and the music world at an early age.Since her teenage years, she has been working as presenter and music editor for various media undertakings. Also during her university years, English... Read More →
avatar for Rüdiger Kruse

Rüdiger Kruse

Member, German Bundestag | Budget Committee
Rüdiger Kruse represents the Christian Democratic Union (CDU) since 2009 in the Bundestag, the German federal parliament. Mr. Kruse is a member of the Budget Committee. He has served as his parliamentary group's rapporteur on the budgets of the Federal Chanceller; previously responsible... Read More →



Wednesday November 6, 2019 11:25 - 12:10 CET
1 LOFT

11:30 CET

Beyond the Dancefloor: the Wider Impact of Club Culture on Berlin - a Data-Driven Analysis
As the home of a diverse and extremely lively club culture, Berlin has a pioneering role to play in understanding the influence of club culture on a wider cultural, social and economic basis. This session explores the results of a comprehensive study undertaken by Berlin's Club Commission in cooperation with academic partners and will create a clearer, fuller evaluation of the importance of club culture for Berlin - in terms of both economic and cultural impact. The findings of this study will help strengthen Berlin as a location for clubs in the long term and create symbiotic benefits for other business sectors, as well as art, culture, and city society itself.

Speakers
avatar for Lukas Drevenstedt

Lukas Drevenstedt

General Manager, Clubcommission Berlin
Lukas Drevenstedt founded a DJ collective after graduating from high school in Berlin and began to tap into urban space through cultural events. He studied economics and social sciences in Berlin and Amsterdam before he began working as general manager of Clubcommission Berlin. He... Read More →




Wednesday November 6, 2019 11:30 - 12:00 CET
2 KUPPEL

11:30 CET

Connecting the Tools - How the Platforms You Already Use Will Share Their Data Better
Imagine a future where simply exchanging data across the European music industry is possible. The European music ecosystem is highly fragmented, diverse and complex, with lots of SME businesses. This fragmentation is not only on the creative side: different countries and different work areas - labels, distributors, publishers, promoters, venues etc. - all use highly specialised tools. It means that cross-sector, cross-border data sharing and analysis can be difficult and slow - and there’s a demand for an easy, immediate data flow, which would result in immediate gains in efficiency and understanding of the market.

This is a fascinating session for anyone who uses tools for CRM, accounting, repertoire- , file- or rights-management, sales and distribution, royalty processing, or promotion and impact analysis in the music industry. This talk will explain the "Connecting the Tools” project, which aims to improve the connection between the IT systems and services in your daily work processes - building a decentralised and flexible pool of specialised music business applications.

Hybrid Music Lab is a project organized by the Berlin Music Commission - the Berlin music industry’s main network and carried out on behalf of the Senate Department for Economics, Energy and Public Enterprises as part of the Berlin state initiative "Projekt Zukunft" and funded by the European Union (European Regional Development Fund). 

Speakers
avatar for Stephan Rombach

Stephan Rombach

CEO and Co-founder, details
Stephan Rombach is CEO and co-founder of details - the leading german cloud platform for label administration and royalty processing.Before that, he was working for and consulting various Independent Labels in Berlin for more than 10 years, such as !K7, City Slang, Morr Music, etc.Stephan... Read More →



Wednesday November 6, 2019 11:30 - 12:20 CET
4 CALIFORNIA

11:30 CET

Why Publishing Matters
In this group discussion, Mandy Aubry from Songtrust, the world's largest global royalty collection service and publishing administrator, will explain in everyday language the publishing essentials, the pros and cons of a traditional publisher versus a publishing administrator, and why it's never too soon to have your royalty administration covered.  

If you are confused about the complex world of music publishing and/or if you are bemused by the scope of choices out there and publishing decisions to be made, do come and join in on what is sure to be an enlightening, interesting and fun session!  Bring your questions with you and be prepared to ask away!   

"(There's) no such thing as a stupid question"

Speakers
avatar for Mandy Aubry

Mandy Aubry

Director, Global Business Development & Client Relations, Songtrust
Mandy leads Songtrust’s expansion in Europe. The technology driven music publishing administrator is a global software solution to music publishing, giving creators and businesses the control to take ownership of their publishing royalties. Mandy has over two decades of international... Read More →




Wednesday November 6, 2019 11:30 - 12:30 CET
3 RESTAURANT

12:15 CET

Copyright Law - aktuelle Perspektiven zur Umsetzung der EU Richtlinie
Im April diesen Jahres hat das EU Parlament über die Richtlinie zum Urheberrecht im digitalen Binnenmarkt positiv abgestimmt. Aktuell liegen zahlreiche Stellungnahmen der Kreativwirtschaft, von Datenschützer*innen und Verbänden vor. Diese Session gibt einen Überblick über den aktuellen Stand der Umsetzung der Direktive in nationales Recht und zeigt verschiedene Perspektiven zum Thema Copyright Law in Deutschland.

Speakers
avatar for Ingrid Adjoa Yeboah

Ingrid Adjoa Yeboah

Founder/ Lawyer, IY. Legal
Studied law in Hanover, Düsseldorf and New York. After graduating from law school in 2010 I chose a different path and started working as an artists and legal manager. There I was representing musicians, actors, and tv-hosts and tried to promote their career by developing marketing... Read More →
avatar for Dr. Florian Drücke

Dr. Florian Drücke

Chairman & CEO, Bundesverband Musikindustrie e.V.
Florian Drücke studied law in Berlin and Toulon and finished his law studies in France with the Maîtrise degree. In 2006 he started as Legal Counsel at Bundesverband Musikindustrie e.V. (BVMI – IFPI Germany), becoming Managing Director in 2010 and was voted into the position of... Read More →
avatar for Markus Beckedahl

Markus Beckedahl

founder and editor-in-chief, netzpolitik.org
Markus Beckedahl is founder and editor-in-chief of netzpolitik.org, one of the largest public-interest media in Germany. There he has been writing about politics in the digital society since 2002. He is co-founder of the re:publica conference, Europe's leading Internet conference... Read More →



Wednesday November 6, 2019 12:15 - 13:00 CET
1 LOFT
  1 LOFT

12:30 CET

Maximise Your Digital Marketing: How to Set Up a Great Campaign on Facebook and Instagram
A great digital marketing campaign has three main elements: Strategy, Content and Performance. This info-packed session will focus on the latter, and help you get the most out of your online marketing budget. Anna will deliver a step-by-step guide to campaign creation with Facebook Ads Manager, and share an example performance report that reveals the most important KPIs of a digital marketing campaign.

Hybrid Music Lab is a project organized by the Berlin Music Commission - the Berlin music industry’s main network and carried out on behalf of the Senate Department for Economics, Energy and Public Enterprises as part of the Berlin state initiative "Projekt Zukunft" and funded by the European Union (European Regional Development Fund). 

Speakers
avatar for Anna Zant

Anna Zant

Performance Marketing Manager, Stagelink GmbH
Anna Zant has recently graduated among the top 5% in Business Economics at Humboldt University in Berlin. At Stagelink she is responsable for the digital marketing campaigns on Google, Facebook & Instagram. When it comes to campaign creation & performance, overseeing KPIs and optimizing... Read More →




Wednesday November 6, 2019 12:30 - 13:00 CET
4 CALIFORNIA

14:00 CET

Metadata & Money-flow Workshop - Make Sure You're Paid For Your Music!
There's so much to do as a musician: and every step takes so much work that it's often easy to miss some big stuff - like making sure you get paid! Yet many successful rights holders are not getting paid what they're due, and the reasons are often linked to the metadata that accompanies a recording. This workshop is for anyone who should make money from recordings, and you don't need to know how music rights work to take part: indie artists, managers, labels, publishers and rights administrators will all benefit.

Simon’s experience is in managing and claiming author rights, and Thomas’ experience is in master rights and music recognition technologies. Together, they'll give a complete overview of the subject, in an interactive, entertaining session which shows how metadata and royalties both “travel” throughout the music value chain, from the starting point of a new song being written, live in the session. You'll take away insights on best industry practices to ensure a correct royalties flow, all the ways rights are used, and will be able to ask any questions you have.

Hybrid Music Lab is a project organized by the Berlin Music Commission - the Berlin music industry’s main network and carried out on behalf of the Senate Department for Economics, Energy and Public Enterprises as part of the Berlin state initiative "Projekt Zukunft" and funded by the European Union (European Regional Development Fund). 

Moderators
avatar for Simon de Koning

Simon de Koning

co-founder / CEO, Eleven Technology
avatar for Thomas Philips

Thomas Philips

Head of Sales & Product, Himeta Technologies
Thomas is a music passionate since as long as he can remember. After several professional experiences as a Business Developer in different sectors (FMCG, Real Estate, Marketing Softwares, etc.) he finally entered the music industry through the interesting yet complex world of Neighbouring... Read More →



Wednesday November 6, 2019 14:00 - 14:50 CET
3 RESTAURANT

15:00 CET

Support at the Start: What Help Is Available For New Music Businesses in Berlin?
Starting new creative companies is hard, and so it's important to try and get support in the form of collaborations, connections and - yes - cash. But where do you start? This session is essential for anyone who wants to discover the support available, and explores funding possibilities for companies and creatives - with expert advice from Sparkasse, a new music-tech startup accelerator programme from The Venue Berlin and the possibilities of support for businesses in (or coming to) Berlin from Berlin Partner as well as the new program AGORA which aims to match corporates with startups, presented by Helen Meyer.

Speakers
avatar for Julia Krüger

Julia Krüger

Project Manager Creative Industries, Berlin Partner für Wirtschaft und Technologie GmbH
Julias job working in the creative industry dept. of Berlins economic developemnt agency Berlin Partner is to support companies starting or reloacting to Berlin by providing expertise on location, network, public funding and R&D related services. She also backs up Berlins Music Tech... Read More →
avatar for Oleksandra Ambach

Oleksandra Ambach

Relationship Manager for Start-ups, Landesbank Berlin AG / Berliner Sparkasse
2 Master of Science  Degrees (IBA and International Economics),  Banker for Start-ups with fokus on digital innovative business models (financing and business accounts)
avatar for Helen Meyer

Helen Meyer

Project Lead, The Venue Berlin
Helen Meyer will present the new program AGORA which aims to match corporates with startups from the music and audio tech industry. Helen Meyer is project lead at The Venue Berlin. She studied music business in the UK and Germany, and her professional background combines the traditional... Read More →
avatar for Ina Keßler

Ina Keßler

Managing Director, Initiative Musik gGmbH
Ina acts as managing director of Initiative Musik gGmbH since February 2008 Germany’s public office for the funding and promoting of music export, artists, the music industry and live venues. From 2000 to 2008, she worked worldwide for Berlin’s federal business development agency... Read More →



Wednesday November 6, 2019 15:00 - 15:50 CET
3 RESTAURANT

15:10 CET

Ask me anything with Scott Cohen
Ever heard an inspiring talk from a key speaker at a conference and wanted to ask them that one burning question afterwards? Well, in this moderated Q&A session, you can do just that - and Scott, Chief Innovation Officer of Warner Music Group - will answer as many as he can.

Hybrid Music Lab is a project organized by the Berlin Music Commission - the Berlin music industry’s main network and carried out on behalf of the Senate Department for Economics, Energy and Public Enterprises as part of the Berlin state initiative "Projekt Zukunft" and funded by the European Union (European Regional Development Fund). 

Speakers
avatar for Scott Cohen

Scott Cohen

Chief Innovation Officer, Recorded Music, Warner Music Group
Scott Cohen is Chief Innovation Officer, Recorded Music, Warner Music Group. Scott works closely with Warner’s senior management team to help chart the long-term course of the company at the intersection of music, technology, and culture.A prominent public speaker and lecturer... Read More →



Wednesday November 6, 2019 15:10 - 15:40 CET
4 CALIFORNIA

16:00 CET

Keep Creative, Stay Independent - and Make Money: Turning a Fanbase Into a Membership
In order to make money as a creator, you have to be an entrepreneur and be aware of what tools are available to you to make it happen. One of the best ways to make money consistently as a creator is through membership. Membership allows creators to turn a community of their most passionate fans into paying subscribers in exchange for additional access, exclusivity, and engaging experiences; and it provides the creator with a consistent revenue stream and creative independence.  

In this keynote talk, Wyatt Jenkins, SVP of Product at Patreon will share stories of musicians and creators who have successfully monetized their fanbase, allowing them to maintain creative independence.

Speakers
avatar for Wyatt Jenkins

Wyatt Jenkins

SVP Product, Patreon
As Patreon’s SVP of Product, Wyatt Jenkins is in charge of developing a world-class business platform that will fund the creative community by delivering a steady, recurring income. He oversees the end to end product experience starting with how creators set up their membership... Read More →




Wednesday November 6, 2019 16:00 - 16:25 CET
1 LOFT
  1 LOFT

17:30 CET

Musik und Stadt - Populäre Musik in Berlin (Jour Fixe des Landesmusikrats Berlin)
Wo ist die Populäre Musik in Berlin? Die Frage scheint auf den ersten Blick einfach zu beantworten: in Konzerthallen, in Tonstudios, im Radio. An Musikschulen und Amateurmusiker*innen denkt da zunächst kaum jemand. Kein Wunder, wird doch der Bildungswert populärer Musik mit Verweis auf die Hochkultur oft unterschlagen. Der Jour Fixe möchte die verschiedenen Wirkungsebenen populärer Musik in der Stadt sichtbar machen und die Akteur*innen in den Austausch miteinander bringen. Brennende Fragen stellen, Standpunkte klären, neue Wege aufzeigen: das neue Diskussionsforum Jour fixe „Musik und Stadt“ des Landesmusikrats Berlin hebt aktuelle Themen zum Musikleben in Berlin in die öffentliche Debatte. Es bringt Fachleute und Publikum, Musiker*innen und Politiker*innen zusammen. Wir freuen uns, die dritte Ausgabe „Populäre Musik in Berlin“ auf der MW:M zu Gast zu haben.

Im Anschluss an die Diskussion wird es ab 19 Uhr einen Empfang mit musikalischem Bühnenprogramm geben. Künstler*innen: Jessica Howard, Livia

Moderators
avatar for Olaf Kretschmar

Olaf Kretschmar

Managing Director | Chairman of the Board, Berlin Music Commission

Speakers
avatar for Robert Lingnau

Robert Lingnau

Academic Director, Berlin School of Popular Arts (formerly SRH Hochschule der populären Künste, hdpk)
Arranger, composer, bass player and bandleader; worked with a wide variety of ensembles, institutions, and broadcasters. Author and presenter of about 100 public radio broadcasts. 2010 appointed as professor at SRH Berlin University | Berlin School of Popular Arts (formerly hdpk... Read More →
BS

Beate Stoffers

Staatssekretärin, Senatsverwaltung für Bildung, Jugend und Familie
Staatssekretärin für Bildung Beruflicher Werdegang    2011 – 2019    Pressesprecherin für Bildung, Senatsverwaltung für Bildung, Jugend und Familie    (bis 2016 : Bildung, Jugend und Wissenschaft)    seit 2017 stellvertretende Leiterin des Referats ZS I    2010... Read More →
avatar for Katja Lucker

Katja Lucker

CEO, Musicboard Berlin GmbH
Katja Lucker was born in Northern Germany and has been active in the Berlin music scene since 1990. After working as a cultural manager for the Kesselhaus, the Karneval der Kulturen, the RUHR.2010 and the Berliner Festspiele, among others, she was appointed in 2012 to establish the... Read More →
avatar for Joachim Litty

Joachim Litty

Director, Landesmusikakademie Berlin
Musical studies at University of the Arts Berlin; additional studies for saxophone and improvisation at Creative Music Studio Woodstock/N.Y.; teaching at a Berlin music school, head of the department Popular Music; freelance musician in the Berlin jazz scene with CD recordings, concerts... Read More →
avatar for Prof. Dr. Barbara Hornberger

Prof. Dr. Barbara Hornberger

Professor of Popular Music Didactics, University of Applied Sciences Osnabrück, Institute of Music
Barbara Hornberger, born 1970, studied cultural studies, aesthetics and applied arts at the University of Hildesheim, Germany, and specialized in popular culture, esp. popular music. She received her PhD with an exploration of the topic ‘New German Wave’ (Neue Deutsche Welle... Read More →



Wednesday November 6, 2019 17:30 - 20:00 CET
1 LOFT
  1 LOFT
 
Thursday, November 7
 

14:30 CET

Publishing 2020 - Influencing the live performance publishing space
Publishing royalties generated from worldwide live performance can be a hugely valuable source of income for composers. However, accessing those royalties is not always straightforward, due to the challenges in monitoring and reporting on what has actually been played. To make things better, the processes that some collection societies use to license venues need to be updated. The good news is that changes are already underway: and in this session, you’ll meet the people working to help creators receive what they're due.

Moderators
avatar for Mandy Aubry

Mandy Aubry

Director, Global Business Development & Client Relations, Songtrust
Mandy leads Songtrust’s expansion in Europe. The technology driven music publishing administrator is a global software solution to music publishing, giving creators and businesses the control to take ownership of their publishing royalties. Mandy has over two decades of international... Read More →

Speakers
avatar for Greg Marshall

Greg Marshall

General Manager, AFEM (Association For Electronic Music)
Currently General Manager at the Association For Electronic Music (AFEM) following a 22 year route through the music industry as a drummer, producer and DJ with extensive experience and knowledge within record shops, independent labels and music rights and royalties. The love of music... Read More →
avatar for Irene Bauzá

Irene Bauzá

VP of Operations, Unison Rights
VP of Operations at Unison, joined the company from her prior position as head of publishing at Blanco y Negro, a prominent electronic music label in Spain. Irene is also a lecturer at SAE Institute Barcelona, teaching copyright, publishing and music supervision to Music Business... Read More →
avatar for Bernhard Famler

Bernhard Famler

CEO & Co-Founder, seeqnc GmbH
A creative mind and tech lover. Highly passionate about thinking outside the box and creating digital products. His latest project seeqnc makes artists and producers see who is playing their music - in real-time. Bernhard holds a master's degree in Informatics with 15 years of professional... Read More →
avatar for James Carey

James Carey

Founder & Producer, Evoke Music Management
I'm the founder of Evoke Music Management, which was originally set up as an alias to manage my own production career - and appears to have gotten somewhat out of hand.Our roster now includes my own JVCE moniker (D12, RiFF RAFF, Bizzy Bone), EDM up-and-comer Nikless (Sony, Armada... Read More →



Thursday November 7, 2019 14:30 - 15:15 CET
1 LOFT
  1 LOFT

17:00 CET

Artist management in rapid change
As the music industry evolves, so too the role of the artist manager is rapidly changing. It's now a dynamic role that must be constantly adaptable to change when implementing the strategy and decision-making that is needed to take an artist to success. This panel discussion will look at the recent changes in artist management and explore what it will look like in the future. What are the challenges and opportunities as this essential role keeps changing?

Moderators
avatar for Magdalena Jensen

Magdalena Jensen

co-founder, Chimes Agency, EMMA

Speakers
avatar for Paul Bonham

Paul Bonham

Accelerator Programme Manager, Music Managers Forum (UK)
Paul runs Accelerator, supported by YouTube Music and Arts Council England the the world’s first independent funding and professional development programme designed solely for artist, songwriter and producer managers. It aims to increase the number of sustainable full-time management... Read More →
avatar for Sophie Mathes

Sophie Mathes

Founder // Artist Management & Label Head, Pennywine Entertainment
It all started in her uncle´s tiny live-venue: growing up between live gear & nightliners, Sophie Mathes knew early that she wanted to work in the music industry. After 2 semesters of popular music & media studies at the Uni Paderborn, she graduated from her music business studies... Read More →
avatar for Per Kviman

Per Kviman

CEO, European Music Managers Alliance/Versity Music
Per is the CEO of Stockholm-based management Versity Music AB and  Chairman of the European Music Managers Alliance and Music Managers Forum Sweden. Versity was founded in 2003, with UK manager Andy Farrow as one of the partners. The company currently represents Watain, Backyard... Read More →




Thursday November 7, 2019 17:00 - 17:55 CET
2 KUPPEL
 
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