Most Wanted: Music 2019

As the home of a diverse and extremely lively club culture, Berlin has a pioneering role to play in understanding the influence of club culture on a wider cultural, social and economic basis. This session explores the results of a comprehensive study undertaken by Berlin's Club Commission in cooperation with academic partners and will create a clearer, fuller evaluation of the importance of club culture for Berlin - in terms of both economic and cultural impact. The findings of this study will help strengthen Berlin as a location for clubs in the long term and create symbiotic benefits for other business sectors, as well as art, culture, and city society itself.

What are the steps you can take towards sustainable alternatives in the cultural sector? And what options are available? This session is a frank exchange of ideas, with input from across the sustainability sector exploring tools we can all use to create an urgent collective response to a collective problem: climate change.

Sustainability requires collaboration and coordination to work - and this is an international, but fragmented, industry. So how do you truly make sustainability happen in the music industry? In this workshop, Didier Zerath and Lionel Chassaing explain how we can work together and learn from one another across borders - as well as identify solutions which might already be in place, and take them to the next level.


You’ll work in groups focusing on different sustainability issues in the music industry, and explore how important areas like management, live music, and festivals can help achieve sustainable development goals in the music industry. It’s an essential learning session for anyone who believes in sustainability and wants to get things done!

There's only one Google, one Facebook and one Amazon. So is the same thing happening in the music industry - are the big players, like Live Nation, gradually taking over? Does this neo-liberalist approach (as described by Berthold Seliger) create less room for independent venues and festivals to survive? We'll talk to independent venues and festivals on the importance of keeping it unique, independent and local - and how that contributes to the live market. This session will also touch upon questions like; what will happen to the smaller festivals? How can you make it without having the power of the big players? Why is it important to be independent - and what is the potential and power of that approach? And how do we ensure a healthy distribution of influence in the face of such enormous power?

Ein Jahr nachdem die Europäische Booking-Community gigmit mit dem Projekt Live Music Accelerator Berlin (LMAB) startete, um kleinen Berliner Veranstaltern und Künstlern im Digitalmarketing zu unterstützen, schauen wir in diesem Panel auf die Ergebnisse und Erfahrungen. Welches Setup braucht es, damit sich Events ausverkaufen? Was hat geklappt und was sollte man lassen? Welche Aspekte und Stakeholder spielen eine Rolle und sind Daten eigentlich King? Im Panel sprechen Stakeholder des Projekts und Teilnehmerinnen und lassen dich an ihren Erfahrungen aus über 130 Events teilhaben.

Alle TeilnehmerInnen des Panels laden wir im Anschluss auf Freigetränke zur Reception im Foyer der Alten Münze ein. gigmit und die Musikerversicherung I’M Sound geben Einen aus!

Initiator der Förderinitiative ist gigmit, der Hauptsponsor ist Ticketmaster.

Das Projekt wird ferner freundlich unterstützt von Shure, fritz-kola, FluxFM, Clubcommission Berlin, Berlin Music Commission, nhow Berlin, Kreativwirtschaftsberatung Berlin und Berlin Sessions. LMAB wird kofinanziert aus den Mitteln der Europäischen Union (Europäischer Fonds für regionale Entwicklung) im Programm “Innovationspotenzial der Kultur stärken” (INP II) der Berliner Senatsverwaltung für Kultur und Europa.

Den eigenen Song im Radio hören, einen Plattenvertrag abstauben oder den nächsten Werbehit abliefern? Bei der „Steps Ahead“ Session kann dieser Traum ganz schnell Wirklichkeit werden. Junge Musiker*innen haben die Chance, ihre Musik Entscheider*innen aus Industrie und Medien zu präsentieren – und diese geben direkt Feedback.
Du willst dabei sein? Dann bewirb dich um eine Teilnahme und schicke einen Song im MP3-Format nebst Begleitinformationen (Bandname bzw. Künstlername, Titel des Songs, Social-Media-Adressen, Kurzbeschreibung des Projekts – max. 500 Zeichen, Kontakt) an stepsahead@hdpk.de.

The convergence of technology continues to shape the electronic music landscape with streaming into the DJ booth set to become the next big format shift for DJs and with AI and big data increasingly defining how our industry functions. AFEM brings together industry experts to discuss the opportunities and disruptive potential of advancing technology.

Hybrid Music Lab is a project organized by the Berlin Music Commission - the Berlin music industry’s main network and carried out on behalf of the Senate Department for Economics, Energy and Public Enterprises as part of the Berlin state initiative "Projekt Zukunft" and funded by the European Union (European Regional Development Fund). 

Ever heard an inspiring talk from a key speaker at a conference and wanted to ask them that one burning question afterwards? Well, in this moderated Q&A session, you can do just that - and Holley, Founding Partner at HOLI. Brands  - will answer as many as he can.

This session will focus on mixing and merging the physical and virtual and how innovation technology creates new forms of live experiences. We’re giving a few innovative projects the stage to talk about their concept and how it can enhance live experiences and open new doors for both the audience, musicians and the industry as a whole.

Hybrid Music Lab is a project organized by the Berlin Music Commission - the Berlin music industry’s main network and carried out on behalf of the Senate Department for Economics, Energy and Public Enterprises as part of the Berlin state initiative "Projekt Zukunft" and funded by the European Union (European Regional Development Fund). 

A brief introduction to the different usage of voice assistant on Alexa and Google home from a business standpoint. Categorization of some best practices in music and other fields.

Hybrid Music Lab is a project organized by the Berlin Music Commission - the Berlin music industry’s main network and carried out on behalf of the Senate Department for Economics, Energy and Public Enterprises as part of the Berlin state initiative "Projekt Zukunft" and funded by the European Union (European Regional Development Fund).

The city is a home base for many different scenes that have been developing and thriving for 10, 20, or 30 years, may it be drag, hip-hop, disco, or more pop sounds... Together with Nadia Says, Dreea, Eric D. Clark, Joyce Muniz, and The Darvish, will tell how their scene is growing music creativity and music business, and influencing industry standards beyond the Berlin bubble.

As the music industry evolves, so too the role of the artist manager is rapidly changing. It's now a dynamic role that must be constantly adaptable to change when implementing the strategy and decision-making that is needed to take an artist to success. This panel discussion will look at the recent changes in artist management and explore what it will look like in the future. What are the challenges and opportunities as this essential role keeps changing?